Marketing is all about advertisers convincing us we want something. It is not about fulfilling a need we have for something. Rather, it is about persuading us we have a need for the product being offered.

Here is a spoof video that makes fun of this idea but it is amusing because we can see the truth behind it. We are constantly being told what we need rather than us discovering a genuine need and then finding the products that fill that need.

We all need a huge expensive computer just to say hello to our friends don’t we?

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